First Edit- Music Video- Call of the Wild

Research and Planning- Hair and Make Up

Research and Planning- DNA- Little Mix

Little Mix have released a video for their new song 'DNA' last week on the 19/10/12. It uses the same intertextual references to Sin City as we were going to use for our music video. We thought of these ideas before they revealed their video which shows we are keeping up with current trends.

Research and Planning- Video Effects- Car Lights

During our video there is a part where the music slows down and we're going to use the traffic lights to do an effect. We're going to have the artist stood still and have cars driving behind her and then speed it up so that the lights are blurred and the brake lights are really visible to be picked up on.
To do this we will have to shoot the scene with the artist stood completely still and film for 5 minutes. Then move her forward and do the same and continue doing this as the artist moves closer to the screen. We then have to put the video onto Final Cut Pro and speed it up manually.

Research and Planning- Our Chosen Style of Video

Our video will fall into the category of performance and concept because throughout the video the artist is performing a lot and presenting herself to the audience. The point of the video is kind of to sell the artist to the audience because she's not well known and it shows people what she's like. The concept part of our video is that we have chosen an unsual colour theme which will be interesting for the audience to watch. We are going to include many red items so they can be seen throughout and in the locations we have chosen, there will be a lot of red

lighting around. And because its London, there will be red phone boxes and buses around to make it even better.

Research and Planning- Colour Corrector Three Way

To get the black and white theme with the red colours enhanced, we have to use Final Cut Pro. The effect is found in the video filters and called Colour Corrector Three Way, which basically makes the shot black and white and you can choose which colour you want to keep and then it picks up wherever that colour is in the shot and makes it brighter. We found out how to do this by watching a video on YouTube which explained the process for us.

Research and Planning- Types of Music Videos

There are three main types of music videos;

• Narrative- This is when a story is being told in  the video and it most of the time matches the lyrics and tune of the song. Actors tend to be used in these instead of the actual artists, and the band/group is shown throughout the song, but not always.

Stan- Eminem

 

  Take On Me- Aha

 

 

• Performance- This is when the band/group performs throughout the entire music video and there is no story to it. It is supposed to give the feeling of being in a concert and be simple.

 

Somebody Told Me- The Killers

 

 

Ai Se Tu Pego- Michel Telo

 

 

•  Concept- This is when  there is no story or anything relative to the song, its just an idea for a video and is interesting for the audience. Concept videos can be hard to make though because they are so unusual and hard to think of.

Dog Days Are Over- Florence and the Machine

Pass Out- Tinie Tempah